The recent influx of political text messages has caused a stir in the Gallatin Valley, particularly among those who still believe a phone is something you hold against your ear while standing on the porch to see if it’s going to rain. Many voters are reporting that their personal cell numbers have been shared with political action committees, leading to a flurry of unsolicited inquiries about tax policy and public land usage.
While political strategists argue that direct contact is the most efficient way to reach the modern voter, the actual recipients seem to be having a different experience. The primary issue appears to be that folks don’t recognize the numbers, and in a town where we prefer to know exactly whose Land Cruiser is blocking the alleyway, an anonymous text feels like a breach of social contract.
“I got a message asking if I supported the current candidate’s stance on water rights, but I thought it was just my neighbor trying to see if I’d finally move my hay trailer off his fence line,” said Silas Pringle, a rancher who manages 400 acres near Four Corners. “I spent twenty minutes typing out a very polite explanation about the irrigation ditch, only to get an automated reply saying I should visit a website to donate twenty dollars.”
Mr. Pringle noted that he eventually just started replying with photos of his prize-winning Hereford heifer, thinking it might help the political candidate better understand the complexity of local agriculture. He has yet to receive a response regarding the heifer, though he did receive three more texts asking if he had considered the impact of inflation on the price of fencing wire.
The disconnect is especially prominent among the younger demographic near MSU, where students are accustomed to being contacted by algorithms, and the older demographic, who remember when the telephone directory was a book you kept under the coffee table. The general consensus remains that if someone really wants to talk about the future of the Senate, they should probably just show up at the Co-op during the morning coffee rush and say it to a person’s face.
Most residents have dealt with the annoyance by simply adding the numbers to their block lists, which currently includes the local vet, the chimney sweep, and the school district’s automated attendance system. It is a quiet season for political discourse in the valley.
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