Roundup Radio Hosts Now Recite Pledge Of Allegiance Daily; Ratings Unchanged
Hosts at a Roundup radio station have begun reciting the Pledge of Allegiance at the start of each broadcast, a move they describe as “a simple gesture” and Arbitron describes as “statistically irrelevant.”
“We just felt it was the right thing to do,” said morning host Gary Tompkins, who came up with the idea after his previous initiative—playing “God Bless America” every hour—failed to move the needle. “This is about values, not ratings. Although if ratings went up, that would also be fine.”